Marketing, BSc (Hons), with industry placement

Ranked in the top 10 for Marketing and 6th for Graduate Prospects in the UK (Complete University Guide, 2024), our Institute of Data and Marketing (IDM)-accredited degree equips students for marketing careers through hands-on learning in big data, digital marketing, and traditional techniques. You'll gain practical experience via a paid work placement year, interactions with industry leaders, and designing live digital campaigns for real businesses. A variant option includes a study abroad year instead of placement.The curriculum covers modules like Marketing Strategy, Marketing Communications and Media Management, and Corporate Social Responsibility and Sustainable Business. Assessment involves dissertations, essays, individual and group projects, and written exams. The course is accredited by the Institute of Data and Marketing and the Association to Advance Collegiate Schools of Business, ensuring industry recognition.

"On our Marketing course you'll explore recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. Some of the modules you may study include Marketing Strategy; Marketing Communications and Media Management; and Corporate Social Responsibility and Sustainable Business."