Fashion Marketing with Management, BA (Hons)

At Winchester School of Art, part of the University of Southampton, students thrive in purpose-built studios and workshops, benefiting from expert guidance and proximity to London. As one of the few specialist art schools in the Russell Group, it offers industry exposure through guest lectures, live briefs, and placements, leading to careers at renowned brands like Selfridges and Nike. Graduates achieve strong outcomes, with 93% in employment or further study shortly after completion.The BA Fashion Marketing with Management degree blends academic rigour with creative development, exploring global retail challenges, consumer behaviour, digital marketing, and product management. Students engage in practical projects, collaborate across disciplines, and gain skills through visits to leading brands. Assessed via coursework including reports and portfolios, the programme is accredited by the Institute of Data and Marketing, preparing graduates for strategic roles in the fashion industry. (Course subject to review.)

You will study a variety of topics that cover the fundamental aspects of Fashion Marketing and you will have the opportunity to tailor your course to your interests by choosing some of your modules. Some of the modules you may study include Digital Marketing; Consumer Intelligence; Product Management; Retail Futures; Trend Forecasting; Strategic Fashion Issues; Fashion Styling and Creative Practice. For further module information visit https://www.southampton.ac.uk/courses/fashion-marketing-with-management-degree-ba#modules