Our BSc Food Business and Marketing degree prepares you for a dynamic career in a vital global sector. Ranked 11th worldwide for Agriculture and Forestry (QS World Rankings by Subject 2022), the programme leverages our farms and expert staff in agri-food economics, consumer behaviour, marketing, and agriculture. You will examine challenges in UK, European, and global food businesses, including sustainability, rising costs, and consumer health, while developing skills in digital marketing, entrepreneurship, and real-world applications like product launches and social media strategies.The course is accredited by the Chartered Institute of Marketing (CIM), offering exemptions from most CIM qualifications. It spans four years with an integrated work placement, providing opportunities in areas like product development and brand management at companies such as Unilever. Core modules include The Economic Environment, The Food Business, and Applied Marketing and Management, subject to final approval. Visit our website for more details.
The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules on this course: The Economic Environment; The Food Business; The Fundamentals of Management and Marketing; Global Sustainability: Challenges and Prospects; Research and Professional Skills for Business and Marketing; Applied Marketing and Management; Practice of Entrepreneurship The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.
A local representative of University of Reading in Singapore is available online to assist you with enquiries about this course.