Strategic Communication, Bachelor

The strategic communication track prepares students for careers in advertising, corporate communications, public relations and integrated marketing communications. Students develop core skills in writing, editing, storytelling and design throughout their freshman and sophomore years. In upper-level classes, students further develop skills in areas more focused on strategic communications, such as message development, research methods in strategic communications and strategic campaigns. The idea is to help students understand the fundamental skills of journalism, while specializing in more strategic communication based courses. A journalism degree in strategic communication opens the doors to any number of different careers. The following list is just small sample of the jobs recent School of Journalism graduates have landed: Account manager Marketing coordinator Marketing and public relations director Associate digital media specialist Account executive Marketing communications manager Strategic planning coordinator Business segment analyst Media strategist Merchandising specialist Advertising and analytics coordinator