Strategic Communication, Bachelor

The strategic communication track equips students for careers in advertising, corporate communications, public relations, and integrated marketing communications. In their early years, students build foundational skills in writing, editing, storytelling, and design, then advance to specialized areas like message development, research methods, and strategic campaigns. This curriculum balances core journalism principles with a focus on strategic communication expertise.A journalism degree in strategic communication leads to diverse career opportunities, as demonstrated by recent graduates who have secured roles such as account manager, marketing coordinator, marketing and public relations director, associate digital media specialist, account executive, marketing communications manager, strategic planning coordinator, business segment analyst, media strategist, merchandising specialist, and advertising and analytics coordinator.