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Digital Marketing and Advertising, BA (Hons), with industry placement

University of Hertfordshire, United Kingdom

 
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Ranking in UK

49th
overall
Guardian
Marketing and Public Relations
43rd
Guardian
Business and Management
56th
CUG
Marketing
61st

Costs

Course fees S$29.2k / year
Entertainment, books
food & rent
S$18.4k / year
Beer S$3
MacDonalds S$13
Cinema S$15
Coffee S$6
Total S$47.6k / year

Entry requirements

A Level BBC
Diploma
International Baccalaureate

Scholarships

British Chevening Scholarships
100% for tuition and living expenses
Limited quantity

Information

Course
Code
N950(2)
Upcoming
Intakes
Sep 2026
Course
Website (External)
Pathway
Programmes
See pathways
University
Information
WHATSAPP
+65 9650 3225
HOTLINE
+65 6333 1300

Duration

4 years
Graduate
2030
About the course

This dynamic degree is ideal for aspiring digital marketers and creatives aiming to shape the future of marketing. It blends creativity with technical expertise, equipping students to craft compelling brand stories, manage digital campaigns, and analyze data for impactful results. Graduates are prepared for roles such as digital marketing executive, content strategist, social media manager, or campaign planner in agencies, in-house teams, or freelance settings.Students gain hands-on experience with tools like Adobe, Google Ads & Analytics, and Meta Ads Manager, while designing integrated communications across platforms. Through live client briefs, hackathons, and workshops, they build portfolios showcasing skills in SEO, PPC, UX design, content marketing, and strategy, plus emerging technologies like AI and data-driven approaches. Embedded professional development fosters communication, storytelling, leadership, and digital literacy. With strong industry links, modern campus facilities near London, options for study abroad or placements, and expert faculty, the program ensures career readiness—93% of graduates are employed or in further study within 15 months (Graduate Outcomes Survey, 2021/22).

A local representative of University of Hertfordshire in Singapore is available online to assist you with enquiries about this course.