Marketing and Data Analytics, BSc (Hons), with industry placement

In today's fast-paced marketing environment, data-driven strategies are crucial for businesses to gain and sustain a competitive advantage. Our BSc in Marketing and Data Analytics with a Year in Industry equips students with essential skills to thrive in the digital era, where data underpins successful marketing initiatives.This program provides a strong foundation in marketing principles and analytics through a structured curriculum covering data collection, analysis, interpretation, reporting, and core management topics. Students gain practical experience with industry tools, including a third-year placement, to master data handling for insights into customer behavior, market trends, and channel effectiveness. Uniquely, it integrates analytics into traditional marketing, encouraging application to real-world case studies and projects using standard software for actionable insights. Graduates emerge with in-demand skills for careers in digital marketing, brand management, market research, or strategic consulting.Disclaimer: Course details are subject to change. Confirm information on the provider's website: www.uea.ac.uk.