Marketing and Data Analytics, BSc (Hons), with study abroad

In the fast-paced world of marketing, data-driven strategies are crucial for gaining a competitive advantage. Our BSc in Marketing and Data Analytics with a Year Abroad equips you with essential skills to thrive in the digital era, where data underpins successful marketing. The program provides a strong foundation in marketing principles and analytics, featuring modules on data collection, analysis, interpretation, and reporting, alongside core marketing and management topics. You'll gain practical experience with industry tools, and in your third year, study abroad at a partner institution. This integrated approach fosters expertise in handling data to analyze customer behavior, market trends, and channel effectiveness, blending analytics with traditional marketing for informed decision-making.Through real-world case studies, projects, and assignments using standard software, you'll bridge theory and practice to derive actionable insights. Graduates emerge with versatile skills for roles in digital marketing, brand management, market research, or consulting, ready to excel in a data-focused industry.Disclaimer: Course details are subject to change. Confirm on the provider's website: www.uea.ac.uk