Marketing and Data Analytics, BSc (Hons)

In today's fast-paced marketing landscape, data-driven strategies are crucial for businesses to gain a competitive advantage. Our BSc in Marketing and Data Analytics equips you with essential skills to thrive in the digital era, where data underpins successful marketing.The program provides a strong foundation in marketing principles and analytics, featuring modules on data collection, analysis, interpretation, and reporting, integrated with core marketing and management topics. You'll gain practical experience using industry-standard tools to handle data, understand customer behavior, market trends, and channel effectiveness. By blending analytics with traditional marketing, the curriculum fosters real-world application through case studies, projects, and simulations. Graduates emerge with in-demand skills for roles in digital marketing, brand management, market research, or consulting.Disclaimer Course details are subject to change. Confirm on the provider's website: www.uea.ac.uk