Marketing Management, BA (Hons)

Course summary

This course is accredited by the University of WarwickOVERVIEWMarketing is an essential part of every business. Whether it’s operating on the high street or online, the industry needs trained professionals with the creative spark, technical know-how and business skills vital to help companies succeed. If you want to start your career in marketing or are looking to build on previous experience, our Marketing Management degree course will equip you with the tools to thrive in this dynamic field.You will gain a thorough grounding in marketing principles, creativity, innovation and the business-ready skills sought by employers, while you will be able to customise your studies through a range of specialist optional modules. Our University is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course.Thanks to our extensive industry contacts, you will learn from the professionals through guest lectures and apply theory to practice in a range of live projects and case studies. You will have the chance to go on an overseas residential trip and the opportunity to gain invaluable work experience in events and marketing with the option of a paid 48-week work placement, while our Digital Creative Studio allows you to build a variety of specialist skills including video production, livestreaming and podcasting.WHY CHOOSE THIS COURSE?

• Practical application – Get hands-on working on live projects and case studies, as well as having the option of a paid 48-week work placement

• Specialise your studies – Choose from our range of optional modules, including Podcasting and Audio Production, Sales Management or Advertising Psychology

• Enrichment – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio

• Exchange opportunities – Take the opportunity to participate in a student exchange programme across Europe, South East Asia, Australia and the USA

FACILITIESStudents on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.ACCREDITATIONS AND PARTNERSHIPSUniversity College Birmingham is accredited by the Chartered Institute of Marketing.PLACEMENTSOur course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham).CAREERS AND PROGRESSIONExamples of careers you could pursue following this course:

• Marketing executive

• Digital marketer

• Public relations officer

• Media planner

• Social media manager

• Advertising account executive

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

YEAR 1

• Finance for Managers

• The People Perspective

• Essentials of Marketing

• Understanding Audience

• Digital Toolkit

• External Marketing Environment

YEAR 2

• SEO and Digital Advertising

• Consumer Insights

• Public Relations

• Campaign Planning

• Marketing Intelligence

Plus one option from:

• Advertising Psychology

• E-Commerce and Customer Experience Design

• Interactive Media

• Sales Management

YEAR 3Work Placement (optional)YEAR 3/4

• Strategic Marketing Management

• Marketing Analytics

• International Marketing

Choose one option from:

• Marketing Final Major Project

• Research Project

Plus one option from:

• Advertising and Media Management

• Brand Management

- Podcasting and Audio Production

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.ukASSESSMENTEstimated breakdown of assessment for this degree course:

• Coursework – 61%

• Practical assessment – 22%

• Written examinations – 17%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing

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YEAR 1

• Finance for Managers

• The People Perspective

• Essentials of Marketing

• Understanding Audience

• Digital Toolkit

• External Marketing Environment

YEAR 2

• SEO and Digital Advertising

• Consumer Insights

• Public Relations

• Campaign Planning

• Marketing Intelligence

Plus one option from:

• Advertising Psychology

• E-Commerce and Customer Experience Design

• Interactive Media

• Sales Management

YEAR 3 Work Placement (optional) YEAR 3/4

• Strategic Marketing Management

• Marketing Analytics

• International Marketing

Choose one option from:

• Marketing Final Major Project

• Research Project

Plus one option from:

• Advertising and Media Management

• Brand Management

- Podcasting and Audio Production