Digital Marketing, BA (Hons)

This Digital Marketing course, accredited by the University of Warwick and the Digital Marketing Institute (DMI), prepares students for dynamic careers in marketing, media, and digital technologies. It explores current practices, creative concepts, digital campaigns, and effectiveness measurement, while offering optional modules, real-life consultancy projects, and a 48-week paid work placement to build practical expertise.Students access state-of-the-art facilities like the Digital Creative Studio for video production and podcasting, plus support for entrepreneurship. The curriculum includes modules on content production, SEO, UX design, and strategic marketing, with assessments mainly through coursework (68%), practical tasks (24%), and exams (8%). Graduates can pursue roles such as digital marketer, social media manager, or SEO specialist, with options for postgraduate study.

YEAR 1

• Fundamentals of Content Production

• The People Perspective

• Essentials of Marketing

• Understanding Audience

• Digital Toolkit

• Social Media Management

• SEO and Digital Advertising

• UX Design

• Digital Content and Copy

• Campaign Planning

• Marketing Intelligence

• Advertising Psychology

• E-Commerce and Customer Experience Design

• Interactive Media

• Sales Management

• Strategic Marketing Management

• Marketing Analytics

• Managing Online Communities

• Marketing Final Major Project

• Research Project

• Advertising and Media Management

• Brand Management

• International Marketing