Digital Marketing, BA (Hons)

Course summary

This course is accredited by the University of WarwickOVERVIEWDigital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.WHY CHOOSE THIS COURSE?

• Work placement – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement

• Practical application – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio

• Industry approved – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition

• Enrichment – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry

FACILITIESStudents on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.ACCREDITATIONS AND PARTNERSHIPSThis course is accredited by the Digital Marketing Institute (DMI).PLACEMENTSOur course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).CAREERS AND PROGRESSIONExamples of careers you could pursue following this course:

• Digital marketer

• Social media manager

• Advertising account executive

• SEO specialist

• Pay-per-click (PPC) specialist

• Analytics manager

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

YEAR 1

• Fundamentals of Content Production

• The People Perspective

• Essentials of Marketing

• Understanding Audience

• Digital Toolkit

• Social Media Management

YEAR 2

• SEO and Digital Advertising

• UX Design

• Digital Content and Copy

• Campaign Planning

• Marketing Intelligence

Plus one option from:

• Advertising Psychology

• E-Commerce and Customer Experience Design

• Interactive Media

• Sales Management

YEAR 3Work Placement (optional)YEAR 3/4

• Strategic Marketing Management

• Marketing Analytics

• Managing Online Communities

Choose one option from:

• Marketing Final Major Project

• Research Project

Plus one option from:

• Advertising and Media Management

• Brand Management

• International Marketing

- Podcasting and Audio Production

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.ukASSESSMENTEstimated breakdown of assessment for this degree course:

• Coursework – 68%

• Practical assessment – 24%

• Written examinations – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

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YEAR 1

• Fundamentals of Content Production

• The People Perspective

• Essentials of Marketing

• Understanding Audience

• Digital Toolkit

• Social Media Management

YEAR 2

• SEO and Digital Advertising

• UX Design

• Digital Content and Copy

• Campaign Planning

• Marketing Intelligence

Plus one option from:

• Advertising Psychology

• E-Commerce and Customer Experience Design

• Interactive Media

• Sales Management

YEAR 3 Work Placement (optional) YEAR 3/4

• Strategic Marketing Management

• Marketing Analytics

• Managing Online Communities

Choose one option from:

• Marketing Final Major Project

• Research Project

Plus one option from:

• Advertising and Media Management

• Brand Management

• International Marketing

- Podcasting and Audio Production