Graphic Design, BA (Hons)

Graphic design has a continuously expanding visual vocabulary. It sorts and differentiates, it informs and promotes. This process is purposeful and offers huge potential for a variety of creative endeavours. Graphic design at Edinburgh involves:

• balancing pre-determined project parameters with personal expression

• the interchange of traditional and contemporary technologies

Our approach Graphic design must:

• challenge the status quo

• cross boundaries

• think backwards from the future

• develop powerful and novel solutions

Designers should be:

• observant

• culturally, ethically and historically aware

• open

• understanding

• receptive

At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business. Through intense, sustained involvement with the design process we support you to produce design that is:

• innovative

• emotive

• enduring

• aesthetic

Design and Screen Cultures Design and Screen Cultures courses will be integrated with your practical studio work. These give you a contextual and theoretical understanding of contemporary design.