Graphic Design, BA (Hons)

Course summary

Graphic design at Edinburgh involves:

• balancing project guidelines with personal expression

• the interchange of traditional and contemporary technologies

Our approachGraphic design must:

• challenge the status quo

• cross boundaries

• think backwards from the future

• develop powerful and novel solutions

Designers should be:

• observant

• culturally, ethically and historically aware

• open

• understanding

• receptive

At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business. Through intense, sustained involvement with the design process, we support you in producing a design that is:

• innovative

• emotive

• enduring

• aesthetic

Design and Screen CulturesDesign and Screen Cultures courses will be integrated with your practical studio work. These give you a contextual and theoretical understanding of contemporary design.

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