Fashion Communication and Promotion, BA (Hons)

OVERVIEW BA (Hons) Fashion Communication and Promotion at Norwich University of the Arts (Norwich) is designed to enable you, as a talented and self-motivated student, to develop strong ideas and the confidence to implement them through the use of appropriate media and technologies. On our multi-disciplinary course, you will learn to combine analytical, editorial and marketing expertise with your preferred creative skills, whether you are interested in graphic design and illustration, or film and photography. The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital. KEY FEATURES

• Share the first-year curriculum with BA (Hons) Fashion Marketing and Business, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing, industry awareness and effective communication techniques

• Engage with a wider range of topics, examine more complex concepts and explore the use of new media and digital technologies as tools for innovation and creativity within fashion communication and promotion

• Consider the impact of sustainability and develop forward-thinking ideas that could affect social change through fashion ventures

• Explore the use of traditional and new media in a wide range of possible avenues for creative practice

• Have the potential to shape the future of the fashion industry; you could even contribute to the evolution of totally new creative roles

• Consider fashion communication from conceptual and commercial perspectives, explore a diversity of products and markets and develop an understanding of the interconnected global nature of the industry.

YOUR FUTURE Your student experience throughout the course will prepare you for progression into employment, self-employment or for further post-graduate study. You will be an independent learner and excellent communicator equipped with a set of specialist and transferable skills necessary to build, evolve and sustain a career within fashion. The course encourages work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building, CV and cover letter writing will assist you in seeking out appropriate opportunities within the industry. Through engagement with industry guests, the Ideas FactoryNUA and bespoke workshops graduates will go on to roles such as stylists, creative directors, art directors, magazine editors and creative account managers for the fashion industry. Following on from their studies students have gone on to secure employment at high-calibre fashion brands/organisations such as Archant, Selfridges, Net A Porter, Saatchi & Saatchi, Jimmy Choo, Hunter and Wonderland. Student successes: Graduate Fashion Week Award winners for Fashion Publication Award 2019 2022, 21, 20, 19 and 18 Graduate Fashion Week Award Finalists for Fashion Photography, Creative Direction, Marketing and Communications 2018 Finalist Social Media Award 2018 Finalist Creative Direction and Styling Award Competition winners for the United Nations Trust Orange Label Project, Lyst and Elle writing competitions Live briefs with Matches Fashion, Blakely, Jigsaw and Jarrold Student work featured in ASBO, Disorder, Jocks and Nerds and The Model Magazine OUR STUDENTS’ WORK Explore our online Graduate Showcase – celebrating the very best Norwich University of the Arts graduate work. Explore nuagradshowcase.com