Sports Marketing Management, BSc (Hons)

Sport is integral to Manchester's identity, influencing its history, culture, and economy, and it plays a central role at Manchester Metropolitan University. We pioneered one of the UK's first sports marketing degrees, collaborating with industry experts to ensure it equips students for successful careers. The programme explores the unique aspects of sports marketing, developing essential skills in brand management, digital marketing, and commercial sponsorship. Students engage in practical projects, such as crafting sponsorship proposals, digital campaigns, or business plans for new ventures, while options for a year-long placement or studying abroad enhance employability.Key features include learning from experienced staff with industry connections, such as Manchester City Football Group and British Cycling. The business school holds prestigious accreditations from EQUIS, AACSB, and AMBA, affirming its global standing. Opportunities for internships, volunteering, and the 'Rise at Manchester Met' programme provide additional credits and skills, fostering flexibility and real-world engagement through guest lectures, masterclasses, and placements with organisations like Nike and Puma.