Marketing & Public Relations, BA (Hons)

This course cultivates a critical, reflective, and creative approach to marketing, public relations, and digital communications, equipping students with essential professional skills and specialized knowledge. Participants explore topics such as digital marketing, reputation management, and campaign development, while learning to navigate evolving technological, political, ethical, and legal contexts through real-life, client-centered projects and consultancy. Accredited by the Chartered Institute of Marketing (CIM), it emphasizes practical experience.Employability is central, offering networking opportunities, workshops, placements, and access to facilities like the Simulation Suite for replicating PR scenarios. Students engage with industry leaders via guest lectures, including speakers from major organizations, and can pursue CIM qualifications to enhance career prospects in marketing and PR.

Year 1 Core Modules:

• Introduction to Public Relations & Brand Communication

• Marketing Environments & Sustainability

• Public Relations & Brand Communication Toolkit

• Digital Marketing Decisions

• Marketing Essentials

• Personal Branding & Communication Skills

• Contemporary PR Communications

• Customer Journeys & Insights

• Global Communication Project

• Managing Marketing Projects

• Digital Engagement: Content, Community & Conversations

• The Pitch

• Digital Strategy

• Consultancy Project 1: Research & Professional Practice

• Strategic Marketing

• Consultancy Project 2: Pitching & Professional Practice