Psychology and Marketing, BSc (Hons)

This programme, housed in the Department of Psychology, builds on established undergraduate offerings in Psychology and Marketing. Core mandatory courses from both fields ensure graduates gain a thorough understanding of each discipline and their interconnections. Students will engage with foundational Psychology courses across all key areas, emphasising Social and Cognitive Psychology to explore individual and social behaviours. They will also cover introductory marketing principles in the first and second years, progressing to advanced marketing topics in the third and fourth years. Additionally, training in research methods and statistical analysis culminates in a dissertation spanning the final year's semesters.Throughout the programme, students can select optional courses to customise their studies according to personal interests. Course offerings will evolve to align with student preferences and the expertise of academic staff.