Marketing, BA (Hons)

Our BA (Hons) Marketing degree, recognised by the Chartered Institute of Marketing, equips students with practical skills essential for thriving in the dynamic field of marketing. It delivers comprehensive marketing knowledge alongside key personal attributes valued by employers, enabling graduates to contribute effectively from day one. The programme is enriched by an optional yearlong professional placement, which provides real-world experience and career insights.Marketing remains crucial for businesses, as it identifies opportunities, shapes consumer experiences, and boosts profitability amid evolving technologies and behaviours. Success demands a solid grasp of core principles combined with adaptable practical expertise. This sought-after course emphasises hands-on learning to build employable skills, including through placements supported by the university's extensive employer network. Note that placements involve fees equivalent to 20% of the annual full-time rate, and the qualification holds accreditation from the Chartered Institute of Marketing.