Business with Marketing, BA (Hons)

Our BA (Hons) Business with Marketing degree in Birmingham provides an opportunity for a year-long industry placement and aligns with the United Nations' Principles for Responsible Management Education (PRME) to foster sustainable business leadership. The program develops practical skills, cognitive abilities, and enterprise competencies, enabling graduates to contribute effectively to organizations. Students collaborate with expert academics and industry professionals to build specialist marketing, business, and transferable skills that enhance employability.The curriculum covers business markets, resource management (including human capital, finance, and strategy), cultural awareness, technological impacts, and ethical considerations. An optional professional placement year allows students to gain real-world experience with an employer after their second year, supported by the university's extensive networks. Fees for this year equate to 20% of the full-time course fee, and successful placements can lead to ongoing career opportunities.