The primary job of the Public Relations Manager is to be the face and voice of the company that he/she represents. The Public Relations Manager plays an important role in maintaining a positive image of a company. He is the spokesperson of his organization that communicates its policies to the stakeholders, clients, and general public.

The channels that a Public Relations Manager uses to disseminate that information extends to all forms of media ranging from Press Releases, Brochures, Printed Handouts, to Blogs and even Tweets. Needless to say, the Public Relations Manager must be well versed in communication and communications tools.

This is also not a job for the introverted, along with understanding the traditional and nontraditional media channels to dispense the information, a Public Relations Manager needs to be a people person, sometimes maintaining close and cordial relationships with the media or customers.

In addition to managing the company's publicity strategies, the manager also evaluates the advertising and promotional programs and ensures that it is compatible with the target audience. Not only does he supervise the efforts of his own team in maintaining the company's corporate image and identity, a public relations manager may also be required to draft speeches of the company's top executives for public meetings.

An individual usually starts their Public Relations career as a trainee. Through years of experience and on-the-job training, one might qualify to the post of Public Relations Manager.

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