A media account manager is central to maintaining a strong, open relationship between the agency which he/she represents and the client being serviced.

Media account managers usually work within advertising or multi-service firms, fulfilling the role of liaison between clients and the agency. They are responsible for managing communication between the client and other agency staff members for the purpose of coordinating advertising campaigns.

Additionally, these individuals work closely with their clients throughout the duration of campaigns, often communicating with them on a daily basis. They handle administrative work associated with campaigns, make pitches to clients and manage clients’ advertising budgets and is a position that can involve juggling up to four client accounts.

Most account managers hold a bachelor's degree in a communication-related field and/or three years of industry experience.

Account servicing/management is a typical entry point for people keen on a career in the advertising sector. Be warned though - it’s not exactly a walk in the park. The job calls for exceptionally good communication and interpersonal skills, negotiation aptitude, leadership presence and the ability to multitask and perform under

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