Copywriters are responsible for the linguistic and semiotic content of advertisements, commercials and other forms of material that require text-based persuasion. They work across a variety of media and formats, making sense of advertising account briefs to produce advertorial content such as slogans, taglines as well as scripts and jingles for TV and/or radio commercials.

Advertising copywriters generally work in the creative department of an advertising or full-service agency alongside an art director. They rely on client briefs as a framework for the conceptualisation, development and production of effective and compelling advertising campaigns.

The business of advertising is a fast-paced one and copywriters need to be able to produce creative output within tight deadlines. You won’t be alone in the chaos though - you will find yourself in constant contact with media planners and buyers, and will work closely with the rest of the creative team (art directors, artists, illustrators, graphic animators, etc) in the course of developing advertising campaigns.

Copywriting is a highly creative job so besides a relevant degree, such as one in media, mass communication or advertising, you do need to have a way with words naturally. This position is best suited to people who have a talent for storytelling, both linguistically and through visuals.

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