Marketing, BSc (Hons), with industry placement

This marketing course is designed to be Digital First and Future Focused, equipping students with essential knowledge of the marketing ecosystem, including key theories, brand strategy, digital marketing, advertising, creative content, commercial strategy, and project management. It allows specialisation in design or data analytics, while fostering management skills and a global perspective. A professional placement year between Year 2 and the final year provides hands-on business experience to enhance CVs and improve graduate job prospects.Kingston University stands out with its No.3 ranking in London for Marketing and Public Relations (Guardian League Tables 2025), real-life project briefs, and opportunities to gain a Chartered Institute of Marketing qualification. The curriculum emphasises future skills like problem-solving, digital competency, and adaptability, preparing graduates for diverse marketing careers through a blend of business, design, and technology. Example modules include The Marketing Mindset, Social Media Strategy Development, and The Art and Science of Communication in a Digital World. Assessment involves exams, practicals, and coursework.

Example modules:

• The Marketing Mindset

• Social Media Strategy Development