Marketing, BSc (Hons)

This course emphasizes digital marketing's role in modern business, equipping students with essential knowledge of the marketing ecosystem, including brand strategy, digital channels, advertising, creative content, and commercial tactics. Designed to be digitally focused and future-oriented, it covers key theories while allowing specialization in design or data analytics. Students will develop global management skills and gain a professional qualification from the Chartered Institute of Marketing, supported by Kingston's top ranking in London for Marketing and Public Relations.The curriculum integrates future skills like problem-solving, digital competency, and adaptability, preparing graduates for diverse marketing careers in sectors such as advertising, brand management, and data analytics. Through modules like The Marketing Mindset and Social Media Strategy, and assessments including exams, presentations, and portfolios, students build practical experience to excel in the evolving workplace.

Example modules:

• The Marketing Mindset

• Social Media Strategy Development