Digital Marketing with Data Analytics, BSc (Hons)

About this courseMost of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers. You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.Please note that this course is subject to validation and we are currently in the process of developing it. To register your interest, please visit kingston.ac.uk/undergraduate/courses/digital-marketing-with-data-analytics/ and we will contact you with further information as soon as it is available.Reasons to choose Kingston– You'll experience how digital marketing functions in today's rapidly-changing environment by working on real-life project briefs from client organisations.– Kingston Business School has received a Business Accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This award is earned by just five per cent of the world’s business schools and recognises the high quality and standards of our teaching.– When you graduate, your hands-on experience will help you stand out from other job seekers.